The Green Bay Packers recorded net income of $23.3 million in its 2008 fiscal year, a 5.9 percent increase from 2007, but it was not as much as team officials had hoped for.
In fact, the team saw its profits from operations fall to $21.4 million in 2008, a drop of 37 percent from $34.2 million in 2007, mostly due to rising player costs. Total operating expenses jumped from $184 million to $220 million during the past fiscal year, which ended March 31.
With the team going 13-3 and hosting two playoff games, including the NFC Championship Game, at Lambeau Field, team officials had hoped for better financial results.
"We had a good year, but not as strong as you might have anticipated," said Mark Murphy, Packers president. "There are some trends that are really concerning us."
Most notably, player costs rose from $110 million in 2007 to $124 million in 2008, which Murphy said was caused by bonus payments paid to veteran players.
Revenue increased 10 percent to $241 million, with national revenue making up $135 million of that total. Included in that figure is $87.5 million from the National Football League’s national television contract, which is split among the 32 teams.
Packers vice president of finance Vicki Vannieuwenhoven said the team ranked 11th among NFL teams in local revenue last season, and expects to remain in the same range when the league calculates new rankings later this year. In 2006, the Packers ranked seventh in team revenue.
Larry Weyers, Packers treasurer, said local revenue totaled $105 million. About $50 million in revenue came from a record year in the Packers Pro Shop, marketing and other corporate sponsorships.
Weyers said the $295 million renovation of Lambeau Field, which was completed in 2004, was still paying off for the Packers. With national revenue being evenly divided among the teams, local revenue is very important, he said payday loan credit reports.
"In order to be successful in this league, you have to depend on local revenue," he said "That is a way to gain an advantage."
NFL owners voted in May to opt out of their collective bargaining agreement with the players union. The current agreement remains in effect through the 2010 season, but owners are hoping to negotiate a new deal that would allow them to keep a bigger share of the money the league and teams make.
Murphy said a new collective bargaining agreement was very important to the Packers, who play in the smallest market in the NFL.
"It is extremely important that we protect the mechanisms the NFL has in place today," he said. "The salary cap is very important and it allows us to compete against team in much larger markets. The system does need to be tweaked a bit and that is what we are working on."
Weyers said the team was able to add $2 million to the Packers Preservation Fund, putting the total in the corporate reserve that was set up in 2005 at $127.5 million.
In addition, the team purchased 15 acres around Lambeau Field this past year. The Packers have not determined how the land will be used, but Murphy said they are talking to municipalities about development possibilities, including retail, entertainment or a mixed-use project.
"We’re looking at ways to generate additional revenue," he said. "We knew (buying the land) would be a good investment as we look to the future."
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